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Those looking to avoid overpriced red roses and teddies clutching heartfelt messages could do well to look at gifting a bottle of premium spirits this Valentine’s Day. Especially if it’s a bottle which contains a beautifully premixed cocktail, ready to be shared and enjoyed with a loved one!

As we embark on this new year, the world of vodka is poised for an exciting transformation. Craftsmanship, innovation and sustainability are shaping the drinking trends of 2024. Whether you're a seasoned vodka enthusiast or a casual imbiber, these trends offer a glimpse into a future where the enjoyment of this classic spirit is elevated to new heights.

Back in the day, my day, vodka was seen as the perfect way of perking up a glass of cola or adding a certain something to orange juice. And with the exception of one particular sophisticated Scandinavian I knew, who took her vodka on the rocks, it seemed that it would always be the spirit you mixed until the taste disappeared into a sea of sugar.   However, times they are a-changin’ and flavoured vodka sales have increased by over 30% since 2019 (source:CGA).   The evolution in the UK, from an unsophisticated shots-only drink , to vodka being treated as...

Hot on the heels of ‘gins in tins’, a mainstay of picnics in the park and open-air gigs over the last few years, are pre-mixed cocktails. Early iterations by major supermarkets had a sugar-to-alcohol ratio that made Red Bull look zen, however, new independent producers are now taking the market by storm.   Taking some of the country’s favourite cocktails, such as the legendary Pornstar Martini and quaffable Mojito, brands such as Tapp’d have quite literally tapped (sorry), into this new market.   Using meticulously sourced ingredients and created by mixologists, they make it easy to enjoy bar-level quality cocktails...