Vodka enthusiasts can expect a wave of exciting trends to emerge this year. From innovative flavours to sustainable practices, the vodka landscape is set to redefine the way we enjoy this classic spirit.
Watch out for these anticipated vodka drinking trends that we expect to make a splash in 2024.
Craft and Small-Batch Vodkas: Craft and small-batch distilleries continue gaining popularity as consumers increasingly seek unique and high-quality spirits. In 2024, vodka enthusiasts are expected to explore more artisanal options, appreciating the craftsmanship and distinct flavours that come with smaller production batches. These vodkas often highlight regional ingredients and production methods, offering a more personalised and authentic drinking experience. Real English Drinks small batch award winning Toffee Vodka is an example of a product that has been enjoying ever increasing popularity since it's humble beginnings as a house brand for a small family run restaurant chain and transforming more and more each year into a firm favourite for South Downs locals and customers from further afield alike, due to it's multilayered burnt caramel flavours which are brought to life with a smooth, velvety mouthfeel.
Flavor Infusions Beyond the Basics: Vodka has long been known for its versatility in cocktails, and in 2024, we can expect an explosion of innovative flavor infusions. From exotic fruits and botanicals to savoury and spicy notes, distillers are pushing the boundaries to create vodkas that cater to diverse palates. Consumers will have the opportunity to explore an array of exciting flavour profiles, inspiring creative mixology moving more into the home as well as in bars. Chronic Spirits Cannabis flavoured vodka is one of the new brands pushing boundaries that we expect to grow this year as consumers explore new flavour experiences. Packaged in a gorgeous ultra-violet bottle that shines to life under UV lights, this ultra-premium vodka is created especially for the curious vodka connoisseur, looking for something completely different.
Sustainable and Eco-Friendly Practices: As environmental awareness continues to grow, the spirits industry is responding with a focus on sustainability. In 2024, vodka brands are continuing to increase their adoption of more eco-friendly practices, including exploration of recycled materials for packaging, and implementing energy-efficient production methods. Consumers are increasingly making choices aligned with their values, and sustainable vodka options will become a significant part of this movement. With the ever increasing popularity of Veganuary and the move towards a more plant based diet for a lot more of our customers every year, Real English Drinks were proud to announce that their entire range of Pud Vodka liqueurs are vegan friendly in line with consumer demand.
As we embark on this new year, the world of vodka is poised for an exciting transformation. Craftsmanship, innovation and sustainability are shaping the drinking trends of 2024. Whether you're a seasoned vodka enthusiast or a casual imbiber, these trends offer a glimpse into a future where the enjoyment of this classic spirit is elevated to new heights.
Cheers! to the evolving world of vodka in 2024